Red. Truer, deeper, Madder Red. A colour that has travelled the world from Central Asia to India, through the Levant to the West. Greek dyers were brought to France to recreate this revolutionary red, spies were sent to the Near East to unearth the secret to it. A red to dye for, some would say. Three centuries later, Madder Red remains an expression of the indomitable spirit of the individual that unites the varied currents we see in society today. The individual has taken centre stage. There is a resurgence of the I, and an awareness of its power to inspire the we. Like a recoiled spring that holds within itself the energy to power forward, yet remains unassuming to the outside world, the individual rests in the confidence of this potential. There is a fire within- not the raging, restless kind but one that fuels new beginnings. It comes from an intensity of passion, and the power of conviction. Ablaze like the core of the earth, yet contained.
The world is celebrating the bold, the edgy, the creative. The next big idea could be anywhere, and the freedom of the internet has made all of us both creators and curators of contemporary culture.
Transcending cultural, geographical and physical borders with the internet, we are united by the power of a shared passion. We are finding ourselves through collective identities.
In a world that’s constantly asking what’s next, a growing force is in search of the original. Classic isn’t a characteristic of age, but a mark of the ageless.
Growing up doesn’t mean settling down. The contemporary urban Indian is unafraid to live in the now, on a journey through experiences that change the way they see the world.