Behind
ColourNext

ColourNext research is aimed at mapping societal trends of India, which entails in-depth analysis of consumer behaviour and sentiments, consumption patterns, lifestyle shifts and changes in tastes and preferences across demographics. News, articles and periodicals are referred, which are further categorised, tagged and studied in order to identify emerging trends. Focus group discussions, expert interviews and multiple co-creation workshops are conducted with industry experts to gather insights tailored to industry, region or market. Stronger trend directions with relevant future manifestations are later translated into home décor themes for the upcoming year

Gauge consumer sentiments and societal moods through open-ended interactions with experts from various backgrounds. The objective is to seek individual viewpoints around emerging societal culture in the Indian society. Consolidate and analyse the insights from the group discussions and expert interviews which feeds into the secondary research data.

Engage with leading experts from various backgrounds to assess, evaluate and get further inputs on societal and visual trends. Emphasis is to look into the nuances of the society and recognise consumer behaviours and trends, seek validation and refinement of the previously emerged trends. Collaborate with creative visual experts to refine the trends further and take the strongly emerging design direction forward. The objective of this phase is to add a visual form to the complex cultural processes identified and shortlisted in the previous phase.

Along with the visual depiction, colour, material, finish, texture, and pattern, palettes are defined and developed for every theme. A closed group of consultants works together to understand evolving material trends, colour qualities, finish and texture attribute to each trend. One month of dedicated CMFT research leads us to translate the societal trends into a tangible forecast of the coming year.