ColourNext research is aimed at mapping societal trends of India, which entails in-depth analysis of consumer behaviour and sentiments, consumption patterns, lifestyle shifts and changes in tastes and preferences across demographics. News, articles and periodicals are referred, which are further categorised, tagged and studied in order to identify emerging trends. Focus group discussions, expert interviews and multiple co-creation workshops are conducted with industry experts to gather insights tailored to industry, region or market. Stronger trend directions with relevant future manifestations are later translated into home décor themes for the upcoming year

Group Discussions
& Expert Interviews

Gauge consumer sentiments and societal moods through open-ended interactions with experts from various backgrounds. The objective is to seek individual viewpoints around emerging societal culture in the Indian society. Consolidate and analyse the insights from the group discussions and expert interviews which feeds into the secondary research data.


Engage with leading experts from various backgrounds to assess, evaluate and get further inputs on societal and visual trends. Emphasis is to look into the nuances of the society and recognise consumer behaviours and trends, seek validation and refinement of the previously emerged trends. Collaborate with creative visual experts to refine the trends further and take the strongly emerging design direction forward. The objective of this phase is to add a visual form to the complex cultural processes identified and shortlisted in the previous phase.


Along with the visual depiction, colour, material, finish, texture, and pattern, palettes are defined and developed for every theme. A closed group of consultants works together to understand evolving material trends, colour qualities, finish and texture attribute to each trend. One month of dedicated CMFT research leads us to translate the societal trends into a tangible forecast of the coming year.

Colour Next


Ashwini Deshpande

Co-Founder & Director
Elephant Design

Pavitra Rajaram

Creative Director,
Pavitra Rajaram Designs

Manju Sara Rajan

Beautiful Homes

Navdeep Kaur

The Colour Workshop

Kay khoo

Fish Do It Consultants

Anusha Narayanan

Fish Do It Consultants

Colour Next Team

Asian Paints Marketing Team
Amit Syngle
Shyam Swamy
Abhishek Jain
Mohit Agrawal
Preeti Angela Jesudoss
Kiran Dalal
Diksha Malik
Mariesha Rego Dsouza
Industry Experts
Manisha Kapoor
Swati Khandelwal
Suresh Venkat
Juhi Mehta
Carlton B
Vivek Krishnani
Sabu Paul
Samit Sinha
Shouvik Poy
Gopika Chowfla
Rahul Pahwa
Santosh Desai
Shagun Seda
Kavita Rajwade
Thought Leaders
Baishakhee Sengupta
Kavita Muthanna
Vivek Sheth
Shobhana Hadap
Darshana Gajare
Ruchi Mehta
Arpit Agarwal
Shalini Raadha Jain
Sanjeev Saikia
Anil Chitrakar
Ranjit Acharya
Shabbir Ferdous
Sobia Ameen
Tabassum Salma Islam
Future Geniuses
Poorvi Garg
Priya Appan
Antara Priti Vinay
Esha Tavre
Srish S. Gopal
Eshika Bakshi
Surabhi Sancheti
Sarthak kathuria
Design Doyens
Vikas Sethi
Anvitha Prashanth
Aradhana Nagpal
Shubhi Sachan
Neha Chauhan
Garima Gupta
Karn Malhotra
Ayush Kasliwal
Ankita Bhattacharya
Hameer Sinh Rana
Priyam Doshi
Vasundhara Sellamuthu
Nidhi Tekwani Khutale
Tejita Amatya Vaidya
Future Factory’s Center for Behavioural Research
Wari Watai
Fish Do It Consultants
Content Collaborators
Post Office Studios
PixOrange Studio
Navya and a Quarter
Adrija Ghosh
Arushi Kathuria
Deepu Sasi Kumar
Jessie Lin